Volume 3 No.1 2007

CONTENTS

PREFACE

NOTE FROM THE EDITOR

COLUMNS AND TRENDS

‘A comparison of  the key differences between scientific management and
the contingency approach to management.'

Rosalin E. Chirillo

 

ESSAYS

Seeking synergy in the SME financing space
Ian Freeman

Maker’s Mark or an Act of Deception?
Globalisation and the Viability of Using Country of Origin as a Selling Proposition

David Marcus and Jessica Salinger

 

PAPERS

Subliminal Advertising
Is the debate over?

Kristen Blackwell and Andrew Halasz

Maximising Brand Contact Points:
A Discussion

Courtney Wooton

A Discussion on Australia's adoption of International Accounting Standards
Graham Bowrey


Australian Fair Pay and Conditions Standard Safety Net or Witches Brew?
Les Whiteley


Competencies of Strategic Human Resource Professionals in Australia.
A comparison of a competency model in American Human Resource Management
literature to an Australian Company

Jennifer Wharton and Janine Brown

     
     
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